A golf activation for GWS Giants at ENGIE Stadium
The Pop Up Golf supplied a hosted mobile golf experience to ENGIE Stadium for a GWS Giants game in Sydney. This case study explains the playing format, setup and hosting used for the event.
Snapshot:
Client: GWS Giants
Event & Venue: AFL/AFLW Double Header at ENGIE Stadium
Dates: Sunday 16 August 2026
Duration: 3 hours.
The brief
In the opening round of the GWS Giants season, The Pop Up Golf elevated their corporate box office with our indoor golf simulator experience. The GWS team reached out to The Pop Up Golf again during the GWS Giants historic AFL/AFLW double-header game in August 2026 to facilitate an identical experience for such a historic game. The client specifically requested a fan-engagement experience. After the game, GWS players also joined fans for a few shots on the golf simulator!
The golf challenge
The golf challenge was specifically recommended by our staff because we wanted to make the experience as inclusive as possible so that even beginners had a chance to take a prize home. Participants that wanted to join the competition first received a safety briefing by operators on positioning and how to swing the golf club. They received 3 practice shots to warm-up and when they felt comfortable to proceed, they were permitted to take 3 shots on real golf balls with a 7-iron of their choosing. Participants were scored on how straight and how far their shot ranked on the live leaderboard. Our event operator recorded all three of their shots and the participant was scored on their best of three shots.
Fitting the activity around the event
The Pop Up Golf operators arrived over an hour before the activation start time to receive wristbands and security clearances into the event. Following this, the team transported equipment to the VIP Corporate box and commenced setup of the smaller framed enclosure.
In advance of the event, staff curated a custom branded leaderboard and competition that was displayed throughout the entire activation on the display monitor and branded signage. All signage was pre-approved by the client’s media team prior to our team publicising it.
The on-site operators successfully operated a golf experience for fans of all ages, reconciled participant scores and organised the delivery of golf prizes for winning the competition.
Planning a sporting event?
Tell us about your venue, audience and event timetable. We can plan a golf challenge around your available playing time and the way guests will take part.